The basic definition of SEO is a search engine optimisation, which means the effective and efficient utilisation of keywords and keyword phrases in a web page content. SEO is a very broad topic, which includes on-page optimization such as building quality links, directory submission and spam removal. It also encompasses off-page optimization such as content writing, link building and keyword selection. SEO also aims at improving search engine rankings for particular key phrases, meta tags and domain names.
Search engine optimisation is an internet marketing technique that enables webmasters to rank well in Google search result pages. Search engine optimisation is the process of enhancing the quantity and quality of site visitors to a specific website or a page from various search engines via natural search results. SEO aims at getting relevant, well-established high quality backlinks to a particular website, which increases the probability of a high PageRank. At the same time, SEO gives the website a unique and favourable position in search results. SEO targets free traffic rather than paid or direct traffic.
SEO can increase a website’s PageRank and improve its position in the SERP (Search Engine Result Pages). It is one of the best ways to attract and retain visitors on a particular website. SEO can give your website a significant competitive advantage by helping to drive highly targeted organic search traffic to your site.