Search engine optimization (SEO) is a set of rules and guidelines that webmasters use to improve the volume and quality of targeted web traffic from major search engines such as Yahoo, Google, MSN and others. SEO targets free traffic instead of paid or direct traffic and focuses on long term relationship building and the search for keywords instead of ad revenue. SEO can be a complicated subject to master, but with the right knowledge and guidance it can result in higher-ranking pages that will generate more business.
Search Engine Optimization (SEO) starts with a topic or theme. Each page on your website should reflect this theme in some way. This will help search engine algorithms understand what type of content your page provides and how relevant that content is to the topic. For example, if your page consists solely of product links, there is no need to include a lot of information about the benefits of buying those products. On the other hand, if you provide informative and useful content, the search engine will understand that your site is relevant to the topics of your articles and therefore will rank your page accordingly.
Once you have chosen your theme for your SEO page, you need to choose keywords that relate to this theme. These keywords will be used to create hyperlinks in the text and HTML of your page that link back to your main page. To optimize your webpages for major search engines, you must ensure that your page contains unique content using appropriate keywords. These pages will then receive optimized search engine optimization, resulting in higher ranking.